40th Birthday Gifts For Him

When it comes to 40th birthday gifts for him, forget the clichés - he’s not over the hill, he’s just picking up speed. Forty is the new thriving, and this chapter deserves a present that’s as polished and punchy as he is. Whether he’s your fine-aged spouse, top-tier mate, or the dad still cracking dad jokes, this is the moment to raise the gifting bar and celebrate him in full-bodied style.

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40th Birthday Gift Ideas for Him

Turning 40 is a major milestone and is often referred to as "the Big 4-0". It marks the beginning of a new chapter that blends maturity with confidence and is often seen as the start of one’s prime. It’s a great time to reflect, reset, and celebrate achievements - making it the perfect occasion for an unforgettable gift.

The traditional gift for a 40th birthday is rubies - symbolising vitality, passion, and strength. If rubies feel too formal, you could opt for something equally vibrant, luxurious, or memorable, such as a gourmet hamper or a spa getaway. Whether you're looking for a gift for your husband, dad, brother, friend, or partner, at Wowcher, we offer deals on experiences and products to suit every personality and lifestyle.

Here’s your go-to guide for 40th birthday gifts for him.

What can I gift my friend?

Your friend's 40th is the perfect excuse to celebrate him with something fun, useful or adventurous.

  • For the Adventurer: Treat him to a thrilling experience like a supercar driving experience, bungee jump, rifle shooting session or escape room challenge.
  • For the Beer Lover:  Surprise him with a craft beer set, wine gift box, cocktail-making masterclass or brewery tour with a tasting session.
  • For the Food Enthusiast: Choose a gourmet food subscription box or a restaurant voucher for a meal he’ll remember.
  • For the Movie Buff: Gift him a Vue Cinema voucher or an outdoor movie night experience for something unique and fun.

To explore more about these ideas, check out these related pages: Supercar Driving Experience Days | Escape Games in London | Beer Gifts | Wine Gifts | Gin Gifts | BBQ Gifts | Food Hampers

What can I gift my husband or boyfriend?

This milestone birthday is a great opportunity to give your partner something luxurious, personal or indulgent.

  • For the Romantic: Surprise him with a fine dining experience at The Shard, a sparkling afternoon tea for two or a weekend break in the countryside.
  • For the Stylish: Choose a designer watch, leather grooming kit or personalised accessory he’ll treasure.
  • For the Tech Lover: Treat him to the latest noise-cancelling headphones, the latest Iphone or a smartwatch.

Fancy these ideas? Learn more about these with these exclusive guides - Restaurant Gift Cards & Vouchers | Shard Restaurants | Afternoon Tea Near Me | Tech Gifts | Apple iPhone Deals | Samsung devices | Men’s Accessories | Apple Watches | Emporio Armani Watches | Michael Kors Watches

What can I gift my brother?

Celebrate your brother with a gift that suits his interests - whether he’s into entertainment, fitness, or food.

  • For the Entertainer: Get him tickets to a karaoke experience, a live comedy show with dinner or a comedy sightseeing London bus tour, perfect for a fun-loving sibling.
  • For the Fitness Buff: Gift him a set of fitness trackers, smart rings or activewear that will help him stay on track.
  • For the Coffee Aficionado: Choose a portable coffee machine or a set of premium coffee gifts like a grinder and heated coaster.

If these ideas intrigue you, visit these exclusive pages to explore more about it - London Theatre Shows | Manchester Theatre/Circus/Shows | Glasgow Theatre/Circus/Shows | Birmingham Theatre/Circus/Shows | Fitness Trackers | Exercise Bikes | Resistance Bands | Treadmills | Home Gym Equipment | Dumbbells | Karaoke Sessions | Coffee Gifts | Coffee Machines | Heated Coasters, Warmer Mats & more

What can I gift my dad?

Whether he's the laid-back type or someone who enjoys life's finer things, a meaningful gift for Dad will go a long way.

  • For the Relaxation Seeker: Book him in for a Swedish massage, Turkish Hammam spa or relaxing spa day experience.
  • For the Culinary Dad: Opt for a wine and cheese hamper or BBQ tool set suits dads who love to cook or entertain.
  • For the Traveller: Surprise him with a short European getaway or a luxury weekend break in the UK.

Think he might like these? Check out these exclusive guides to dive deep into these ideas - Spa Gifts | Overnight Spa Breaks | Massages | Beach Holidays | Weekend Breaks With Spa | Romantic Getaways | BBQ Gifts | Food Hampers


A 40th birthday is a brilliant time to show appreciation with a gift that’s both thoughtful and exciting. Whether you’re going for luxury, laughter or a lasting memory, Wowcher has a wide selection of deals - from personalised jewellery and high-end gadgets to unforgettable experiences.

Explore our birthday gift collection today and find the perfect way to say, “Happy 40th!”


Why should you buy 40th birthday gifts for him from Wowcher?

Choosing a 40th birthday gift from Wowcher means helping him mark a major milestone with something meaningful, stylish, and fun. Here’s what makes us a top choice:

  • Diverse and thoughtful selection: Wowcher offers everything from ruby-themed gifts and luxury wine hampers to spa days, driving experiences, and more.
  • Tailored to different personalities: Whether he’s a thrill-seeker, foodie, family man, or homebody, our gift range includes options that suit his lifestyle.
  • Excellent value for money: You can find high-quality gifts and experiences at discounted prices, allowing you to get more for your money.
  • Speedy delivery options: Selected items come with next-day delivery, so you can still make his day special even on a tight schedule.
  • Simple online experience: Our website is easy to navigate, helping you quickly find, compare, and purchase the perfect present.

Can I purchase a gift card for a 40th birthday?

Yes, you can - and it’s a fantastic idea! A Wowcher gift card makes the perfect 40th birthday present if you're looking for something flexible yet thoughtful. It allows him to choose something that suits his taste, interests, or even a bucket-list dream.

  • Multiple value options: Wowcher gift cards are available in denominations of £10, £20, £50 or £100, so you can tailor your gift to your budget.
  • Valid across the entire site: Whether he’s into spa breaks, fine wines, smart tech or home upgrades, he can use the gift card towards anything available on Wowcher.
  • Beautifully presented: Each gift card comes in a smart gift wallet, ready to present without needing extra wrapping.
  • Ideal for all personality types: Whether he’s adventurous, laid-back, practical or hard to buy for, this gift lets him decide what he really wants.

A Wowcher gift card strikes the perfect balance between generosity and personal choice - ideal for celebrating the big 4-0.